Drive more intelligent distribution with data clarity

We deliver data clarity

Data is both a challenge and a game-changer. It’s coming from multiple sources and can be difficult to utilize. If your data is consolidated and standardized, analyzing it becomes easier, results are more accurate, and actionable insights can emerge that may drastically impact your team’s success.

Asset managers now use more third-party data to segment, generate leads, and match products to client and prospect interests. Each third-party source has a unique format and data elements that can change often—especially broker dealer data packs. The effort required to consume disparate data from multiple sources amplifies the cost of third-party data, reduces the benefit, and even deters some asset managers from investing in it.

LumaSuite is a cloud-based solution that helps you ingest and leverage your data more easily and expeditiously. Your third-party sources are processed, standardized into a single data format, and even optionally reconciled securely with your existing FORPT (Firm, Office, Rep, Partnership, Team) data. This standardized data is provided to you as a set of consistent and reliable files that can be consumed by your enterprise systems (such as CRM, marketing, analytics, reporting), data warehouses, or data lakes.

We want to partner with you to maximize the value of your third-party data

Make your data work for you


  • Maximizes your investment in third-party data by bringing disparate data together
  • Alleviates the burden of manually formatting data, giving you more time to analyze and discover valuable insights
  • Accelerates speed to market as it’s much simpler to add and use new data sources to identify the best targets


  • Simplifies data stewardship by processing your data and returning it to you in a consistent, reliable, and consumable file set
  • Promotes data sets to the applications your BI, analytics, sales, and marketing teams already use so they can interact easily with the most recent intelligence
  • Allows you to adjust rapidly to changes in the market and investors’ appetites, by getting new data into the hands of your teams quickly


  • Automates and outsources manual data formatting processes, reducing reliance on IT
  • Returns reliable and consistent aggregations of your data, allowing your teams to act on what’s most recent and relevant
  • Strengthens trust in your data and insights

How LumaSuite works

Each third-party data source typically has slightly different demographic and intelligence data, in a unique format and with data elements that can change often. (Broker dealer data packs vary the most over time and from one another.) Our service aggregates your data sources, applies business rules that we define with you, standardizes the data, and provides it back to you as a standard file set.


Products (SMA, UMA, etc.) on platforms? How to solve the visibility problem

01/15/2021 by Beverly Dube

Depending on your business you may have multiple products that you are selling directly and through different channels and platforms. Bringing non-Mutual Fund data, such as SMA, UMA, CIT, UCIT, and more, into your ecosystem may present a visibility problem. Let’s look at SMAs (Separately Managed Accounts) as an example, illustrate where the problems arise, and share an approach for how to solve them.

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SalesPage adds 25-year asset management veteran

06/22/2020 by SalesPage

We are excited announce the addition of a new team member—John Pumphrey. John joins SalesPage as the Director of Sales Enablement Solutions to lead the expansion of Advisor Atlas and LumaSuite. John comes to SalesPage after a 25-year career at Eaton Vance. We look forward to leveraging John’s experience to enhance the value of our solutions, guide our product development roadmap, and best serve our clients. For more details, check out this post.

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Data clarity delivered through LumaSuite (webinar recording)

10/09/2019 by SalesPage

Request this webinar recording to learn how LumaSuite standardizes your third-party data for easier consumption by your enterprise systems, data warehouses, or lakes.

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Increase your ROI from broker dealer data packs with LumaSuite

Case in point

You have three data sources with demographic and intelligence data about a rep, John Smith. When those sources are processed by LumaSuite, we compare and consolidate information from each source, and then provide you with rep outbound files that show a comprehensive view of John Smith according to your business and data strategies.

Example of data standardized with LumaSuite

Powered by SalesPage

LumaSuite is powered by SalesPage’s service bureau and technology. LumaSuite is available for all firms that verify they either own the data involved or have properly licensed that data from third-party sources. Prior to processing data, SalesPage will certify that LumaSuite is compliant with the licensing requirements firms have agreed to with their third-party data providers.